Gravity, one of Northern Ireland’s leading digital agencies, has broken new ground by creating a mobile app for the Balmoral Show – the first for any agricultural festival in the UK and Ireland.

The app, which is now available to download, will enable visitors to the annual
farming extravaganza to plan their day, access the latest news and use a zoomable
map to negotiate their way around the site. Gravity Creative Director Draven McConville approached the show’s organisers, the 
Royal Ulster Agricultural Society (RUAS) with the idea.

“Eighty thousand people come to the Balmoral Show every year and they need 
instant information. We felt that an app would make a visit to the Balmoral Show
 easier and even more enjoyable,” he said.

This is just the latest app to be developed by Belfast-based Gravity which is fast
becoming the dominant company in the Northern Ireland app industry.

“The mobile app sector is growing and we are finding that more and more local
 companies are looking to us to develop handcrafted apps that will promote their
services to the public,” he added. The app is available immediately as a free download on all iPhone and Android 
models. Other features include instant access to all competition results as soon as
 they are put online.

RUAS Marketing Executive, Tracy O’Toole said the app was an easily accessible
 and very useful tool for enhancing the experience of the Balmoral Show. “Our aim is keep the Balmoral Show as up to date with new technologies and as 
accessible as we can. The farming community is very digitally aware and I am sure 
that many of them will take the opportunity to download this app. “It has got everything you need to plan your day at the show and navigate yourself 
around the grounds. It is for everyone that comes to the show or even if people 
aren’t able to make it, they can see what’s happening,” she added.

The new app contains the following features: Event Planner, Personal My Event
Planner, News, Sponsors, Site Map and Social Links. For more information about Gravity, visit www.creategravity.com If you want to find
 out more about the Balmoral Show, go to www.balmoralshow.co.uk