Gary Gallagher

Paper Bag gets ‘cheeky’

Article posted by Gary Gallagher 2

Paper Bag gets ‘cheeky’

TV channel ‘Body in Balance’ have enlisted the creative services of mobile application development agency Paper Bag and web designers KD Web to bring the ‘Perfect Bum’ exercise videos to mobile. Body in Balance is one of the world’s leading health and wellness channels, targeting women from 25 to 70 and is available in 20 countries across 29 satellite and cable platforms.

Paper Bag’s latest client project has had an incredible consumer response and is currently the Top Free/Grossing Health & Fitness App and ranked in the Top 100 Overall (UK & Ireland). ‘Perfect Bum’ has grabbed the media headlines featuring in the Daily Mail, The Guardian and Yahoo! . The app has also received rave reviews from ‘Perfect Bum’ advocates Tess Daly and Abbey Clancy who credit their toned bottoms to the 10-week programme. Trainer to the stars, Doug Patterson demonstrates unique techniques that promise to turn saggy bottoms to pert, peachy behinds. ‘Perfect Bum’ app helps reconnect sleepy bum muscles to the brain, creating tone and reducing dreaded cellulite.

The beauty of the ‘Perfect bum’ app is fitness on the move, Doug says ‘With the app, you can take the exercises with you wherever you go, and fit your activity around your life.' The app makes the quest for perfect bum more reachable than before, enabling you to squeeze exercise into your daily lifestyle. Exclusively available for the iPhone, iPad and iPod touch, the first two videos are free with an additional ten videos available at 69p individually or £2.99 for the complete set.

No more excuses, your perfect bum awaits!

To celebrate the launch of the app, take part in the ‘Tweetblast’ for a chance to win an iPad 2.

About Body in Balance

Body In Balance is the UK’s leading yoga and fitness TV channel, reaching 10m homes as Channel 275 on the Sky network, and has built a global business in programme distribution and DVD sales. Body in Balance is now a global brand and has unique and close relationships with many of the world's top yoga, fitness and wellness instructors, including Maya Fiennes, Baron Baptiste, Eoin Finn and Lara Baumann. These celebrity teachers have evolved their own yoga and fitness regimes and command a following in every major market.

About Paper Bag

Paper Bag is a London & Belfast based mobile application development agency delivering cutting edge mobile technology to business and Government. We’re passionate about mobile technology and it shows. The secret to our success is to truly understand your technology objectives, your industry and your customer. Because of this we can design, build and deliver an exceptional application that is representative of your business.

About KD Web

KD Web is an award winning web design and creative agency, providing professional website design, Ecommerce and CMS systems as well as branding and graphic design solutions for the private and public sector.

Article posted about 7 years ago by Gary Gallagher

2 Comments so far

Eugene Hill

Eugene Hill

Web Analyst

Being a full stack web developer I can relate myself to your article.

2 months ago

Eugene Hill

Eugene Hill

Web Analyst

Being a full stack web developer I can relate myself to your article.

2 months ago

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