DIG BMX

DIG BMX

by Meadow

Disrupt BMX publishing online - Rebuild the DIG brand but retain the focus on long-form articles and quality content.

DIG BMX Magazine has been around for more than 20 years and it has been the go-to publication for die-hard BMX riders and fans since it hit the market. DIG prides itself on the quality of journalism and in-depth knowledge of the BMX scene.

So when it came time to wrap up the print magazine and transfer their business online it was going to be a difficult & unique task to carry this ethos over. Working closely with Stated (who have designed the print magazine for a number of years), the Meadow team devised a strategy which would bring the creation of rich articles online in a user-friendly way so they can publish rich content daily.

When you think of online publishing, Wordpress tends to be the main platform that everyone uses, including the majority of the other BMX publications online. We needed to change this around, Wordpress suffers from a lack of flexibility when its pushed outside of the box. We developed DIG on a state-of-the-art CMS called Craft which provides features and capabilities which are impossible to achieve in the majority of other online platforms. Creation of rich articles became a possibility and all without one dreaded WYSIWYG editor in sight.

On the front-end we needed to make DIG slick, modern and super responsive. Even though it is content rich it was designed as a mobile-first application. With nearly 50% of the DIG audience viewing the site on mobile and tablet devices it had to perform at speed and look good on mobile just as much as it did on the desktop view.

DIG BMX

DIG BMX

Long-form article with rich content

Long-form article with rich content

Project added about 2 years ago by Daryl Campbell