Branding is a huge topic. Businesses often dive straight into designing their "Brand Identity" without understanding what a brand is and more importantly what type of brand they should be. This session will help businesses better understand what a brand is and therefore better understand "your" brand. This learning will give a firm foundation when it comes to the "design process" of the brand, allowing you to represent your product or service more effectively and clearly.
- What is a brand?
- Brand Identity
- Brand Stakeholders
- Brand Strategy
- Customer Experience
- Brand Architecture - Names, Taglines
- Staying on Message
About the Trainer
In this session, we host Simon Harper from SRH Design. Simon has nearly 20 years’ web and graphic design experience. Currently Simon runs several global e-commerce websites and specialises in Wordpress and WooCommerce for online shopping though has experience across a wide range of platforms.
Should I attend?
This session is ideal for all business oweners whether you are starting out and looking to establish a brand or if you are an existing business and need to realign your brand strategy and messages. There will also be ample time to ask any questions throughout the session.