Did you know email has nearly three times as many user accounts as Facebook and Twitter combined?
Get in touch with your customers through email marketing. Mailchimp is one of the most widely used (and free) email marketing platforms! With recent changes to their structure, Mailchimp has a number of new features now available that could assist your business in maximising brand awareness, sales and customer retention.
This comprehensive workshop takes you through MailChimp's features for a user's on the non-paid accounts - enabling you to send engaging campaigns to your customers in the most efficient way.
The session will be interactive and allow you to engage and create campaigns throughout. It is essential prior to the course you set up a free basic account with Mailchimp and bring a device (laptop or tablet)
Introduction to Marketing with Mailchimp
Automation - Get MailChimp to work for you, even when you’re not actually working by using automation sequences
Campaigns & Conditionals - Campaigns require a lot of work before and after – but it’s important work because you can’t go back and edit or change a sent campaign.
Running Tests & Reports - Use reports to see what’s working and what’s not for your list over time (but don’t obsess). Use A/B tests to see what will work and what won’t with your list.