AirPOS Ltd develops and sells web services that provide solutions for SME (Small/Medium Enterprise) retailers to manage their electronic point of sale (ePOS) devices, integrate inventory, and provide management control across multiple points of sale, e.g. instore tills/registers, e-commerce web stores and mobile commerce (such as mobile smartphones and kiosks).

Responsibilities:

Based at our Belfast City Centre office, the successful candidate will be responsible for end-to-end marketing and PR, development of partner relationships and and will need a highly collaborative work style and experience of working without day-to-day supervision.

You will not be afraid of being measured by results and will relish the challenge of delivering the required leads and partnerships that the business requires.

The Marketing Manager will take full responsibility for our overall marketing strategy (both online and offline), from conception all the way through to execution. PPC and SEO experience would be an advantage.

This is a highly visible customer facing role, reporting to the Chief Executive.

Core responsibilities will include:

Managing, monitoring and developing the companies social media presence including Twitter, Blog, LinkedIn Group, Facebook and emerging channels

Generating campaigns and writing creative copy for all marketing materials

Ensuring PPC / CPC (Google AdWords a heavy focus) and SEO performance is maximised and analysing success of campaigns on an ongoing basis

Managing marketing and lead generation activities and reporting on these activities

Developing and managing partner activity and relationships, some international travel will be expected

Developing and managing all email marketing campaigns

Managing the CRM database and pipeline

Liaising with the product, sales and support team on new products and services, engaging with customers to drive conversions and capture requirements

Analysing processes and implementing improvements

Placement of advertising and editorial in key publications, blogs and other media outlets across the globe

Managing the Marketing Administrator in tandem with the Executive Team

Managing budgets and ensuring effective ROI on campaigns

Feeding into the overall business strategy and ensuring execution against key milestones in the business plan

Qualifications:

To be deemed a viable candidate for this position, the individual needs to demonstrate the following:

Solid experience within a B2B marketing manager role, ideally in software

A full, up-to-date understanding of all online and offline marketing practices, campaign monitoring and metrics

The ability to produce both online and offline content that is consistent with the company brand

An understanding of how to maximise business development through social media and a good knowledge of modern PR practice. Digitally immersed and a keen adopter of proven modern marketing techniques

You consider yourself a fast learner who relishes a challenge and can demonstrate your ability to pick-up new ideas and put them successfully into practice

Comfortable with customer engagement and requirement capture

The ideal candidate will possess the following:

Knowledge of SaaS business models

Knowledge of SaaS customer acquisition and conversion methods

Knowledge of SaaS customer retention

Commercial experience in partnering and reseller relationships ** Renumeration ** Negotiable, based on experience and suitability for the role.