AirPOS Ltd develops and sells web services that provide solutions for SME (Small/Medium Enterprise) retailers to manage their electronic point of sale (ePOS) devices, integrate inventory, and provide management control across multiple points of sale, e.g. instore tills/registers, e-commerce web stores and mobile commerce (such as mobile smartphones and kiosks).

Responsibilities:

Based at our offices in Belfast City Centre, the successful candidate will be responsible for end-to-end marketing and PR, and will need a highly collaborative work style and experience of working without day-to-day supervision

You will not be afraid of being measured by results and will relish the challenge of delivering the required leads that the business requires.

The Marketing Administrator will take full responsibility for our overall marketing strategy (both online and offline), from conception all the way through to execution in liaison with the Executive Team. PPC (CPC) and SEO experience would be a distinct advantage.

This is a highly visible customer facing role, reporting to the Executive team.

Core responsibilities will include:

Managing, monitoring and developing the companies social media presence including Twitter, Blog, LinkedIn Group, Facebook and emerging channels

Generating campaigns and writing creative copy for marketing materials

Ensuring PPC (Google AdWords a heavy focus) and SEO performance is maximised and analysing success of campaigns on an ongoing basis

Managing marketing and lead generation activities and reporting on these activities

Developing and managing all email marketing campaigns

Managing the CRM database and pipeline

Liaising with the product, sales and support team on new products and services, engaging with customers to drive conversions and capture requirements

Analysing processes and implementing improvements as required

Placement of advertising and editorial in key publications, blogs and other media outlets across the globe

Managing budgets and ensuring effective ROI on campaigns

All other duties as required by the Executive Team

**Qualifications: ** To be deemed a viable candidate for this position, the individual needs to demonstrate the following:

You consider yourself a fast learner who relishes a challenge and can demonstrate your ability to pick-up new ideas and put them successfully into practice.

Comfortable with customer engagement

A relevant qualification is desirable but not essential

The ideal candidate will possess the following:

Knowledge of SaaS customer acquisition and conversion methods

Knowledge of SaaS customer retention

Renumeration

Negotiable, based on experience and suitability for the role.