Audience of the future: design foundations


UK businesses can apply for a share of £1 million for early-stage, human-centred design projects that will determine future R&D activity in immersive experiences. This is from the Industrial Strategy Challenge Fund.

  • Competition opens: Monday 21 May 2018
  • Competition closes: Wednesday 4 July 2018 12:00pm

Innovate UK, as part of UK Research and Innovation, will invest up to £1 million to fund early-stage, human-centred design projects through the Industrial Strategy Challenge Fund (ISCF). These will seek to understand customer needs and create new or better ideas for:

  • immersive audience experiences across the creative industries
  • products or services used to create, deliver and experience immersive content across the creative industries

Projects must use established human-centred design principles (such as the Design Council’s ‘double diamond’ process).

Immersive experiences blur the line between the physical and simulated world. They use virtual, mixed, and augmented reality technologies, haptics and other sensory interfaces coupled with data.

This competition is for early-stage projects that use customer research to generate ideas that meet customer needs. Fast, low-cost prototyping and user testing of those ideas is also within scope. Projects should deliver well-defined, user-validated ideas ready for further technical research and development (R&D).

This is part of the Industrial Strategy Challenge Fund’s Audience of the Future programme. Successful applicants will have an opportunity to apply for later stage R&D funding from this programme in 2019.

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How to Respond

Your project’s total costs should be between £20,000 and £60,000. We expect projects to be able to start from 1 October 2018. They must last between 2 and 6 months and end by 31 March 2019.

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Opportunity posted 11 months ago by Digital Circle Admin in  
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